An Author’s Online Presence [PART 2/2]

Last month, I wrote about how an author should have some form of an online presence. Engaging with the writing community and potential readers is easy to do when starting out. Social media helps connect people online, so it should be the first place to start when developing a writer brand. Even if a writer hasn’t published anything yet, these profiles help legitimize what they’re trying to do in the off-chance that they do decide to proceed into publication (either self or traditional). And while social media is somewhat “unofficial” in the sense that anyone can sign up and participate in it, there are plenty of self-published authors who are missing out on some “official” portals of information that they can control. These are the places where customers are likely to come to search for information on a particular book or author, so it’s essential to ensure that they look like they’ve been set up instead of having default data displayed. Just...
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How to handle a bad review

You can’t please all people all the time. The best you can do is please most people most of the time. This adage is as true in life as it is to writing. Some readers will love your book, others will not. We all love to receive glowing reviews, as they boost our confidence, but what about those readers and reviewers who don’t care for our book? While I’ve received a few bad reviews for my books, as a reviewer of books, I have had to write some bad reviews. If your book is out there for the public to read, you have to expect to receive a bad review eventually. There are two ways to deal with these negative reviews: the right way and the wrong way. How you handle bad reviews says a lot about who you are as an author. My first one-star review was for my first book, First Name Basis. While I was upset that I received this bad...
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What to avoid when asking for reviews

For almost a year now, I’ve been writing reviews of books and posting my reviews on Amazon and Goodreads. At first, I began doing this because I started signing up for giveaways on Goodreads. My plan was to read the books, review them, then use them as prizes for the participants of National Novel Writing Month in my region. When I realized it was also easy web content for my website, I dove wholeheartedly into these reviews. After all, I had been writing movie reviews for many years, so 300+ words on a book I just read shouldn’t be too difficult. What I did not expect was that soon people would be contacting me to review their books. When I received my first request to review a book, I was flattered that someone had found my review on Amazon and decided that they liked my review enough to send me their book to review as well. However, I soon realized what...
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