The Psychology of Selling Books

Of the many hats that self-published authors wear, salesperson can sometimes be the most intimidating. Obviously, we try to craft titles and blurbs that pique a reader’s interest as well as pay for professional-looking covers that grab potential readers’ attention. We’d like to think that just having a great cover and story idea will automatically generate sales for us, but selling books is more complicated than that. There’s a psychology that goes into selling books, especially in person. What is your writing worth? As a self-published author, what do you think your writing is worth? In the noise of an over-saturated literary market, sometimes the price of a book can swing a potential buyer from hesitant to willing. If it’s priced too cheap, then the customer will think the quality is lacking and isn’t worth their time. If it’s too expensive, a customer will think it’s not worth their money. A lot of readers won’t give unknown authors a chance unless the...
Read More