An Author’s Online Presence [PART 2/2]

Last month, I wrote about how an author should have some form of an online presence. Engaging with the writing community and potential readers is easy to do when starting out. Social media helps connect people online, so it should be the first place to start when developing a writer brand. Even if a writer hasn’t published anything yet, these profiles help legitimize what they’re trying to do in the off-chance that they do decide to proceed into publication (either self or traditional). And while social media is somewhat “unofficial” in the sense that anyone can sign up and participate in it, there are plenty of self-published authors who are missing out on some “official” portals of information that they can control. These are the places where customers are likely to come to search for information on a particular book or author, so it’s essential to ensure that they look like they’ve been set up instead of having default data displayed. Just...
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My Love/Hate Relationship with Amazon

As a self-published author, one of the most frequent questions I get is, “Are your books on Amazon?” While some other questions like, “Is it an audiobook?” or, “Can I buy it at my local Barnes and Noble?” are increasing in frequency, the basic fact of the matter is that Amazon rules the online retail platform. Look, I get that people want to get free shipping on a copy of my book and I can’t offer that via any other sales avenue. I understand there’s an amount of trust that goes into buying books on Amazon. After all, that’s how they got their start: selling books. Unfortunately, because Amazon is the ubiquitous place to buy practically everything, some people won’t bother to head to other retailers or online sites to buy a book by a self-published author. For those independent authors who only want to do print-on-demand (POD) paperbacks and/or Kindle eBooks, this is great! I’ll admit that I can purchase...
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