Selling Books in Brick-and-Mortar Stores
One challenge of self-publishing books is that you need to be convenient enough for your potential customers that they'll buy your product. When I started my author journey, I was so proud that I had a physical paperback version of my book that people could buy. But people wanted an eBook version. Then they wanted an audiobook version. I eventually made these versions available so that these customers would have no excuse not to buy my book. However, the latest accommodations customers want for self-published books is "Can I buy it at a store?"
Traditional publishing used to be the only way an author could sell their books in brick-and-mortar stores. Fortunately, it has become somewhat easier for self-published and independent authors to make their books available in places that aren't exclusively online marketplaces. Being able to sell your books in a Barnes and Noble or independent bookstore improves your credibility as an author. It might earn you more sales because...