An Author’s Online Presence [PART 1/2]

While writing is a solitary activity, it doesn’t have to be in a vacuum. Just like any creative pursuit, there is inevitably a community that develops around it. Fortunately, the barriers to entering the writing community are slim to none. Do you write? Then you’re a part of that community. Even if your local area has a writing group that meets in person, it benefits most writers to connect with an online community. Additionally, if you’re an author trying to communicate with potential readers, your reach will be much broader if you’re involved in the most significant online resource: social media. I understand social media is this huge, terrifying monster for those who either aren’t used to it or are addicted to it. Unfortunately, as an author, a social media presence is vital for connecting with fellow writers and potential readers (some of which are the same people). When it comes down to it, regularly posting content and engaging with the...
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What a month of content looks like

Back in June, I wrote a post about what it takes to “do it all” as an independent author. While one of the many tasks of the independent author is marketing, nobody will buy your books if you’re always promoting them on social media. There needs to be a balance of promotion and what’s known as “web content.” Web content doesn’t need to be much, especially for social media, but the fact that you’re continually posting about something shows that you’re actively engaged with people who could potentially become your audience. There are plenty of debates about which social networks to post to, how often to post, and when to post during the day (or during the week), but this post won’t go into the details of that. I still haven’t figured out the “sweet spot” for social media, but I have accumulated a regular schedule of web content that helps me to be active on these platforms. When it comes...
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