The right way to ask for reviews

It’s weird to think that I’ve written more than 600 reviews since I started my website back in 2016. Of course, as I cross-post these reviews to various sites like IMDb, Goodreads, and Amazon, I started receiving requests for reviews relatively soon after I started gaining some traction from my posts (my reviewer ranking is above 23,000). I’ll ignore the requests clearly from Chinese sellers trying to manipulate their Amazon rankings, but I do have a soft spot for authors. Unfortunately, most authors don’t know how to interact with reviewers—especially when sending a request via e-mail. They all understand the value of reviews, but they don’t take the time to ensure they’re making the best first impression. After all, reviewers are people and sending a review request is much like pitching an agent: you want to show you’ve done your homework. As a result, most reviewers will ignore these requests or send them to their spam folder, which wastes the author’s...
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