What a month of content looks like
Back in June, I wrote a post about what it takes to “do it all” as an independent author. While one of the many tasks of the independent author is marketing, nobody will buy your books if you’re always promoting them on social media. There needs to be a balance of promotion and what’s known as “web content.” Web content doesn’t need to be much, especially for social media, but the fact that you’re continually posting about something shows that you’re actively engaged with people who could potentially become your audience. There are plenty of debates about which social networks to post to, how often to post, and when to post during the day (or during the week), but this post won’t go into the details of that. I still haven’t figured out the “sweet spot” for social media, but I have accumulated a regular schedule of web content that helps me to be active on these platforms.
When it comes...