Why a book is more than just words
Go over to your bookshelf. Pick up your favorite book and open it up. What do you see? If your only answer is “words,” then take a second look. Flip through a few pages. Now, what do you see? Do you notice that it looks like a book? What do I mean by that? Essentially, all the other elements of page design—besides the words themselves—are what help make a book into what it is. That being said, I’ve seen some issues with self-published books that I feel I need to address.
Good design balances negative space.
Even though this post is mostly about the design of a book’s interior, the first place to start is with the words themselves. Open up your favorite book again and look at the words. Now, see where there are no words? The indents at the start of paragraphs and the chunks of space to the right of fast-paced dialogue create negative space that helps the reader...