3 reasons why you shouldn’t pick sides

Just like everyone has a bellybutton, we all have opinions. However, if the 2016 election has taught us anything, it’s that most people’s opinions seem to be on extreme ends of the spectrum. I know you can’t please all the people all of the time, but as writers who want to sell books, we should at least try to remain unbiased. Sure, our beliefs will usually leak through into our writing. If we leave it at a subconscious level, this amount of bias isn’t too bad. When a writer tries to take a purposeful stance on something via their fiction, most of the time it falls flat and fails to convince anyone to change their mind. Here are three reasons why writers should try to be neutral in their narrative: Opinionated writing appears preachy I get it. The world is a mess, and we all want to blame someone for it. In these trying times, it’s easy for writers to mount their...
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Expectations and a Reviewer’s Rubric

When I first started my website, www.benjamin-m-weilert.com, I knew I wanted it to be a repository of reviews for all the books I’ve read and all the movies I’ve seen. I have some of these reviews scattered across the web, but I wanted a single location where all of them could reside. A single place where I could control these reviews. Now that my website is almost a year-and-a-half old, I have accumulated over 250 reviews on it. These reviews range from nights at the Colorado Springs Philharmonic to audiobooks to movies to books received from authors and/or publishers. As most of my reviews, I provide a “star” rating to help visitors to my site determine if the piece of media is worth their time. Early on, I based most of my ratings on an intuitive “hunch” of what I felt the work deserved. This scale (from 0.0 to 5.0) is mostly subjective and, while this is still largely the case,...
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How to handle a bad review

You can’t please all people all the time. The best you can do is please most people most of the time. This adage is as true in life as it is to writing. Some readers will love your book, others will not. We all love to receive glowing reviews, as they boost our confidence, but what about those readers and reviewers who don’t care for our book? While I’ve received a few bad reviews for my books, as a reviewer of books, I have had to write some bad reviews. If your book is out there for the public to read, you have to expect to receive a bad review eventually. There are two ways to deal with these negative reviews: the right way and the wrong way. How you handle bad reviews says a lot about who you are as an author. My first one-star review was for my first book, First Name Basis. While I was upset that I received this bad...
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The problem with self-publishing

As a self-published author, I was almost surprised to find how easy it was to get my book out there. Back in 2011, when I published First Name Basis, I used the tools available to me through my “print on demand” publisher of choice: CreateSpace. From the cover creator to the interior template, all the work I did on my book was my own. Sure, I had a few people read through it and give me some notes on proofreading errors and other minor tweaks, but in the end, I did all my own writing, editing, and formatting so that the story I wrote would be available to a broad audience. Since then, I have learned just how much more work must go into self-publishing a book. Still, it remains a free endeavor for anyone who wants to publish their own book. Self-publishing a book is surprisingly easy. Fast forward to today, and I have read more than my fair share of independent...
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What a month of content looks like

Back in June, I wrote a post about what it takes to “do it all” as an independent author. While one of the many tasks of the independent author is marketing, nobody will buy your books if you’re always promoting them on social media. There needs to be a balance of promotion and what’s known as “web content.” Web content doesn’t need to be much, especially for social media, but the fact that you’re continually posting about something shows that you’re actively engaged with people who could potentially become your audience. There are plenty of debates about which social networks to post to, how often to post, and when to post during the day (or during the week), but this post won’t go into the details of that. I still haven’t figured out the “sweet spot” for social media, but I have accumulated a regular schedule of web content that helps me to be active on these platforms. When it comes...
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So you want to be a writer . . .

Congratulations! Admitting that you want to be a writer is the first step in achieving that goal. “But . . .” I hear you hesitate, “what does being a ‘writer’ even mean?” Plenty of people have their definitions for the term, but in its simplest form, being a writer means that you write. Simple, no? Some of the complexity of the term “writer” comes when people make the transition to “author,” since being an author usually means you’ve published something (be it self-published or traditionally published). I consider myself an author because I have written books and published them. Others might disagree, since the process of being traditionally published is a lot more involved (and complicated). Either way, we’re getting ahead of ourselves a bit. Let’s start on the ground floor: being a writer. Being a writer simply means that you write. If all it takes to be a writer is to write something, then you could be a writer just by writing...
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Dear Young Adult Fans

Calm down. I know you sometimes take it personally when someone doesn’t like a book that you love, but that’s the beauty of life: people are allowed to have differing opinions. When it comes to the Young Adult (YA) genre, I recognize that it’s not written for me, as the demographics of the genre sway more toward women than men. By the same token, I know most women aren’t going to read the science fiction or fantasy books that men seem to enjoy (this has its own problems, which I’ll get to later). With the enormous influx of YA books hitting the marketplace after the success of the Harry Potter and Hunger Games series, there are plenty of books to choose from . . . and not all of them are well written. Regardless, I still occasionally pick up a YA book that seems to have an interesting premise in the hope that it’s the rare gem in the sea of mediocrity. When I first started...
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What to avoid when asking for reviews

For almost a year now, I’ve been writing reviews of books and posting my reviews on Amazon and Goodreads. At first, I began doing this because I started signing up for giveaways on Goodreads. My plan was to read the books, review them, then use them as prizes for the participants of National Novel Writing Month in my region. When I realized it was also easy web content for my website, I dove wholeheartedly into these reviews. After all, I had been writing movie reviews for many years, so 300+ words on a book I just read shouldn’t be too difficult. What I did not expect was that soon people would be contacting me to review their books. When I received my first request to review a book, I was flattered that someone had found my review on Amazon and decided that they liked my review enough to send me their book to review as well. However, I soon realized what...
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How Not Tetris explains my planning process

I’m a planner. Ever since I wrote my first novel in 2010, I’ve usually had many different story ideas tucked away in their own Word documents. Each time a new idea comes to me that would apply to one of these stories, I open up the document and jot it down so I won’t forget about it. Even though I plan my writing projects out years in advance, there are usually plenty of ideas I never use in the finished manuscript. Either the flow of the story prevents their use, or I find they aren’t as strong as I initially thought they were. While I’m not nearly as fastidious about collecting ideas together before starting a project as I used to be (First Name Basis had 35 pages of notes), I do continue to plan and research well ahead of when I finally sit down and write the first draft. There are plenty of ideas I never use. Recently, I’ve re-discovered a free...
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What it takes to do it all

There are days I see the benefits of going with the traditional publishing route. When you are signed on with a publisher, they provide some of the hard work it takes to make a manuscript into a polished and publishable product. From editors to formatters to cover artists to distribution, these publishers have the resources to help an author be successful. But what about the self-published author? One of the common misconceptions about being an author (especially a self-published one) is that we only have to write. In reality, a self-published author needs to perform the entirety of the publishing process by themselves. Now, you may be asking yourself, “OK, you have to do it all, but what does that even mean?” Let’s start at the beginning of the process, and I’ll walk you through it. If you want to self-publish, you have many jobs to do. Many of the most famous authors have a research department (or person). These are the people...
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